“It was really kind of an organic question, does the universe want me to do this? I'm going to be open to try it out, not be afraid of failing, doing it very small, but courageously.” -Amanda Chinchelli, founder and designer at Seea (Hamburg, California) speaking about starting her women’s surf business on the Second Breakfast podcast by Surf with Amigas.

Episode: The Story of Seea: A Women's Surf Fashion and Culture Revolution

Amanda Chinchelli sews the first prototype of a surf suit in her garage in Hamburg, CA in 2011.

Photo Nick LaVecchia

Telling our Seea story and sharing the purpose behind our brand is something that Seea has always found important. When you wear Seea, you are wearing our history and the people behind our brand. We do not just make swimwear because it looks cool (which we believe ours does!), we make it because we want to create community and share the water. 

One of Seea's team riders Mele Saili in the Hermosa.

Photo by Mark Tesi

Our founder and designer Amanda Chinchelli sat down on Second Breakfast podcast with Holly Beck from Surf with Amigas to talk about just that. Who is Seea, and why do we care about all of you, the planet, and making surf wear that has a purpose. 

Amanda started Seea more than 10 years ago because just like many of you, she was in need of a swimsuit for her surf trip to Costa Rica that looked cool and performed well, and that’s exactly what she did. She made the surf suit, and Seea was born. 

Amanda surfing in California.

Photo by Connor Eck

Surfing with friends.

Photo by Filippo Maffei

In this episode on the Surf With Amigas podcast,  Amanda and Holly discuss everything from how Amanda started surfing in Italy, moving to Hamburg, the start of Seea, beauty expectations, the growth of the business while still staying true to Seea’s roots, Seea’s community, being a working mom, and sustainability. 

Jackie and Holly together in Seea. 

We are so thankful for all of you, our customers, surf sister, and friends in the line up. Community is everything, and Seea is so thankful for you support. 

“I think it's a gift. I can create something that's a passion for me, so I'm going to do something that I love.” -Amanda Chinchelli

Surfing with the Seea team in California.

By Connor Eck 

Mele Saili surfing.

Photo by Filippo Maffei

Getting the final details together on the Spring 2014 collection has been a whirlwind for the past few months. Leading up to the big Miami SwimShow last week, we shot our Spring 14 lookbook with photographer Alexa Miller, found models for the show via a quick Instagram post, crossed off a million other things on the to-do list, and then flew to Miami to unveil the collection to buyers for the first time.

Here's a behind-the-scenes sneak peak at some of the new styles and finally, our own awesome tradeshow booth, complete with a video screen & life size Seeababes! Thanks to all the buyers and friends who came to visit us at the show.

In Alexa's studio shooting the Spring 2014 collection.

We styled one-piece with a cropped Palomar.

Its all in the details!

Just landed! Overview of the Miami SwimShow and bikinis as far as the eye can see.

Ask and you shall receive. We posted a call for models out on Instagram and found gorgeous and sweet Miami ladies. Carly poses with Amanda in her favorite new suit!

Inside our booth featuring photos shot by Nick Lavecchia on location in Mexico.

Ashley steps out in a crop top / high waist combo, due out in December.

Not only are we excited to offer our own custom prints next year, we are also happy to announce that all fabrics used in next year's line will carry UPF ratings of 50+. Keep on the lookout for new colors and prints, arriving as soon as next month!!

Thanks again to Carly, Ashley, and Danielle for the last minute modeling help, and to everyone who came by the booth to see the new line.