Seea - Seeababes

Behind the scenes with Tiffany Campbell

2012-06-28T18:50:00-07:00

When we found out that Tiffany Campbell was interested in shooting Seea's SP2013 promo video, we won't lie, we were beaming from ear to ear! If you dont know who Tiffany Campbell is, she is a film maker who co-directed the acclaimed surf film "Dear & Yonder" and like us, she is a graceful slider of the sea. The day went by smoother than anyone could have hoped, starting from way too early in the morning till sun down, and we wanted to give you a little sneak peek of how the day went down.

From roller skates & longboards to vintage shades and shoes, we've got you covered at Seea HQ!

Professional make up by Elizabeth Root - Amateur hair!! The girls having fun with their "bedhead" looks!

The girls showcased their own personas for the video and pulled them off perfectly!

Handy Man Brian, being handy.

Mid day yoga pause to refresh and reset.

In between shoots the girls kept themselves entertained.

Sophie, the Seea Dog and her stunt double getting to know each other.

We want to give a humungous thank you to all the girls involved that day. There is obviously no way we could have done this with out you all being involved.

Factory Fact #2 - Markers & Patterns

2012-04-14T23:04:00-07:00

Making swimwear isn't easy!

If you've ever tried your luck with a sewing machine yourself, you probably already know that working with stretchy fabrics can be a nightmare. The seams are difficult, and working out a good pattern can be pretty tough.

Since you need an accurate pattern to replicate a design, it's important that the patterns are done professionally, and that the factory is provided with a guide, or "marker" to cut the patterns pieces. It's also important that the markers are laid out efficiently to minimize fabric waste. The marker is printed on a large plotting machine and laid out over the top of the fabrics to be cut.

Before and after shot - The marker laid out & the cut pieces ready to be sewn.

It's pretty cool to see a skilled worker in action. Equipped with a large, motorized "straight knife", an experienced cutter can slice through hundreds of layers of fabric at the same time. Here's a quick clip of our man in action, cutting out pieces for the samples of the new Polkadot Swami's! (coming to stores next week!!)

It's amazing to watch a design come to life, and it's a great feeling to know where our clothing comes from. It's a long, hard process, and there's plenty more to share, so tune in next week for another fun-filled Seea factory fact!

Seea & the rising tide

2012-03-17T12:46:00-07:00

Each day we get a little bit closer to summer, and word is spreading on our stylish and comfortable suits. The recent article in Foam Magazine has begun to tip the scales, and requests keep rolling in from California and beyond!

We are excited to work with a small network of like-minded, independently owned shops - Places where you can still find the owner behind the counter. Today we are proud to announce five new additions to this list, and we hope you stop in if you're near these stores this Summer!

BLVD in Manhattan Beach, California. Tell Jen we sent you!

Canvas Shop in Seal Beach, CA. Any store with a record player is tops in our book.

Super cool shop by some super cool cats!

Mitch's Surf Shop, La Jolla, CA. Legendary store! Pearl street is hectic - so look both ways & drop in!

Glide in Normandy Beach, NJ. Our favorite store on the Jersey Shore!

Muskaria Surf Shop in Zarautz, Spain!

If you have a favorite place to shop where they appreciate small, independent brands and the importance of domestically produced goods, please let us know at [email protected]. Your comments, suggestions, and feedback are always welcome!

Thanks again to all of our new dealers! We're looking forward to a great summer!!

Inspiration LA

2012-01-24T23:15:00-08:00

Sweet Frankee came to visit this weekend in hopes of escaping San Fransicso's frigid waters and to surf some mellow SoCal waves, but the weather wasn't having it. Over a lazy breakfast, she showed me the awesome Pacific Standard Time website, which is an unprecedented collaboration of more than sixty cultural institutions across Southern California, coming together to tell the story of the birth of the LA art scene. Stoked on our new plan, we took on the rainy traffic and drove ourselves up the 5.

Our first stop was at the Architecture and Design Museum to see the Eames Words Exhibition honoring the uncommon beauty of common things.

"Not all design is done by people who call themselves designers. I doubt if the sum total of people that produced a braided loaf of egg bread were conscious of the fact that they were designers and artists."

"The panic to be original is one of the evidences of a lack of knowledge"

"In a good toy there's apt to be nothing
self-conscious about the use of materials.

What is wood is wood.
What is tin is tin.

What is cast is beautifully cast.

Is it possible that in all this there is a clue to what sets the creative climate of any time including our own?"

We crossed the street and headed over to The Lacma to see the first major study of California midcentury modern design. "California Design, 1930-1965"

LESSON OF THE DAY: Never forget to take your pleasure seriously! Go out and get inspired!