Seea - Seeababes

Riviera and Leucadia: Vintage Grace - Modern Style

2013-03-06T18:40:00-08:00

Two of our newest arrivals are truly vintage inspired suits. The Riviera and Leucadia both take cues from the 50's and 60's, when the styles of the day elegantly accentuated the female figure. We love those styles, but finding a wearable original from the days of the longboard pioneers is nearly impossible. Now the wait is over!

The Riviera One Piece is the quintessential vintage bathing suit with a modern cut and the upgrades of today’s best four way stretch fabrics. The wider shoulder straps give extra chest support, while the hourglass panels on the front and back slim your waistline and play up your curves. Sensual, yet fully covered up, the Riviera is modern vintage at it's best.

Riviera One Piece - Diamond Stripe

The Leucadia Bikini Top features a one-inch thick elastic band under the bust that lays flat and doesn't budge while adding good support. The thicker spaghetti straps relieve tension from the neck through a cross tie back that stays on while duck-diving. A feminine alternative to board shorts, the Leucadia skirted bottom’s color-blocking detail is a genius at visually nipping the waistline smaller. The back is also seamless, which means your derrière will be wedgie-free.

Leucadia Bikini Top and Skirted High Waist Bottom - Teal Stripe

More than any other suits in our line, these new arrivals combine graceful vintage silhouettes with modern surfing functionality. They are flattering, fun to wear, and are the true reason SEEA was born. You don't need to look great to enjoy the surf, but if you feel comfortable in what you're wearing, you'll enjoy it that much more.

Now Available at Shopbop!

2012-12-25T15:36:00-08:00

Joining an amazing selection of designer swimwear brands, we are excited to announce that SEEA is now available online at Shopbop.com! Anchoring their fashion forward surf collection, look for more awesomeness from SEEA x Shopbop coming this Spring!!

Till Surf Do We Part...

2012-09-19T16:39:00-07:00

After spending three days installing the new custom display at Thalia Surf Shop in Laguna Beach, we realized a few things:

1) It's all about the love

2) Colt Bowden is a pretty talented guy

3) This display is pretty much awesome!

Big thanks to Nick, Casey, Josh the whole crew at Thalia for providing us the space and the opportunity to get creative. Love you guys!!

Sign painting requires a steady hand and some semi-toxic paints. Colt lays it on, nice & thick...

Colt, Casey & Brian - Stoked!

The clothing rack, before & after! (made from old tongue & groove flooring)

Seea at Swim Collective!

2012-08-08T00:49:00-07:00

Come help us celebrate a wonderful first season, and take a look at what's new for Spring 13 at Swim Collective, August 13th & 14th in Huntington Beach!

Heather celebrates a little early in the Riviera One Piece, new for Spring 13

Bright colors & vintage prints never looked so classy

The new Moonlight & Doheny rashguards - stylish alternatives to the mainstream

Interested retailers please contact [email protected] for appointments. Thanks and see you there!!

Good times in Venice - Deus & Fin Soup

2012-08-05T22:55:00-07:00

The fine folks at Deus Ex Machina brought together a select group of board builders and surf enthusiasts to spice up their first-ever surf swap in the new Venice location. More of a get together than an actual swap, the event was well catered and well attended, with live bands and variety of fine surf wares, including custom bags by Schuyler McFerran, and boards from Kookbox, Josh Hall, & Bing.

The VW bus tent got lots of love, as usual - front & center with the suits on display!

Gal pals! Surfy Summer, Amanda & Margaret from Bing

Thanks again to Daniella and Spencer from Deus for the invite - great people and good times! See you next year!!

Getting Ready for Launch LA!

2012-07-24T23:02:00-07:00

Here is a quick photo blog post of our first day up in Santa Monica getting ready for Launch LA! After setting up the booth we headed back to the house for a little photo shoot. Enjoy & More to come soon!

Launch LA - One Week Away!!

2012-07-18T15:46:00-07:00

With the Launch LA tradeshow just around the corner, we've been crazy busy preparing for the show, including sending out our invites - these beautiful vintage postcards from the 60's & 70's. Filled with awesome vintage bikinis and big wave guns, these classic scenes are great inspiration as we get ready to unveil our SP13 collection, and debut a series of short videos, made expressly for Seea by Tiffany Campbell!

We couldn't be more happy and excited about this upcoming event, and we definitely have some special things planned for the show! To make an appointment to see the line, or to find out more info about Seea at Launch, email us at [email protected]. Can't wait to meet all of you at the Barker Hangar in Santa Monica, starting next Wednesday!!

Classic shots of the Malibu, Sunset Beach, and Waikiki

Postcards cost 2 cents to mail in the 60's. We're happy to send out a little "Aloha" spirit, 50 years and 30 cents later!

LOOK FOR US @ THE VW BUS !!

Glide In Style - funtemplates Postal Cruiser

2012-07-16T07:09:00-07:00

While on a quick surf check a few days back here in Hamburg, we stumbled upon an old road bike in front of a house with a small handwritten signed marked "Free". With some new tubes and handlebars, an old basket, and a few twists of the wrench, we are proud to introduce the new Seea Postal Cruiser!

What better way to test out the Postal Cruiser than with an order from our friends at Glide Surf Co!!

Just follow the arrows - down the hill and away we go!

Connie at the Del Mar station is pretty rad - her husband surfs and works at the station across town.

Across the country in New Jersey, Jessica from Glide picks their new order. If you are down in Normandy Beach this Summer, stop by and check out their well catered clothing selection and fine surf wares!

Seea x Summer x Surfy Surfy!!

2012-07-10T12:39:00-07:00

When we first approached Summer from Surfy Surfy about carrying Seea, she was a bit confused...

I remember sitting in the shop after seeing the line, sort of in a daze, trying to wrap my head around what I had just seen... "Who is this girl?", I thought. "What is she doing??" I loved Amanda's designs, but simply put - I had never seen anything like SEEA before!

Since that day, Amanda and Summer have become good friends, and we've developed a great relationship with JP and the crew at Surfy Surfy. We are supremely stoked to introduce the Seea x Surfy Surfy collab project, and we are honored to be the only women's swimwear brand carried at the hub of Leucadia's surf culture!

Summer shares some rad insights behind the Seea x Surfy Surfy collab project

Summer gets Surfy Surfy with some nice left slides down at Pipes

Just a few days past our first anniversary, we couldn't dream up a better start! A heartfelt thanks goes out to Summer and JP for their support, and to Julian Mascuilli for creating these two video shorts!

Seea x Summer x Surfy Surfy = Love at first sight!

"We'll leave the light on for you"

2012-06-22T08:41:00-07:00

As our fans & blog followers might recall, Darren from Black Duck Ding Repair helped us out a few months ago to create a special Seea x Surf Indian lamp. Lots has happened since then, including installing their custom display, but somehow wrapping up the lamp project got swept pretty far under the rug! Well, the special colored gels arrived the mail this week, so we figured it was high time to finish this project once and for all!

Pretty simple concept: Cut the colored "gels" to fit the lamp panels, tack em' down & light it up!

The fiberglass panels were cut to fit, and slid easily into place.

The final product got lots of likes on Instagram. We like it, too!!

Making History at Mitch's North!

2012-06-18T09:07:00-07:00

We've shown you blog lovers lots of DIY projects so far this Summer, but this one is by far our favorite! Designed by request for Mitch's Surf Shop in Solana Beach, you'll be hard pressed to find a more creative use of 28" of wall space anywhere else in town!

Check the miniature version of the little TV on the bottom shelf - it's the remote!

White jeans and a tool kit - Summer came prepared!!

The display went up and double shakas went down! Summer and Tony share the stoke.

Crafted with love from vintage, re-purposed wood, this particular display comes complete with a portable Quasar color TV from 1985. In business since forever, Mitch's Solana Beach was in the same building back then, and has functioned as important hub for the surfboard manufacturing and business for over 30 years.

Seea is honored to become a part of that history, as the first women's swimwear line ever to be sold at Mitch's North! It's a perfect fit, and we are delighted to work together with a shop that has so much heritage, and a crew filled with so much surf stoke!

Thanks again to Tony and Lorraine for believing in us - Here's to making a little history this Summer!!

Seea Summer Coverage!

2012-06-15T20:14:00-07:00

Seea got a blast of coverage this month in Japan, with features in both BLUE and HONEY, and a two page feature in NALU magazine as well! We are so grateful for the love sent our way from overseas, and for the passion and close involvement of our Japanese friends, Airi and Naki of Naki Surf!

Dedicated to surfing and the culture of those who love it, we are particularly fond of Nalu magazine, and were humbled by the interview, and the attention afforded to our young brand. Seea would also like to thank the editors of Blue and Honey for making such wonderful, high quality magazines, and for doing so much to bring the joy of surfing to the women of Japan.

If you are in Japan this month, you can win a pair of Seea suits, courtesy of BLUE magazine!

Seea was also featured in the premiere issue of Honey - a new magazine dedicated to fashion and beach lifestyle!

Seea babes Ashley, Amy, and Heather grace the first page opposite the inside cover!

Nalu is another awesome Japanese magazine, dedicated to the stories of surfing tastemakers across the globe.

Amanda, cruising San O in the Swami's Playsuit. Photo: Naki Sur

Double full page spreads - A nice way to introduce Seea to Japan! Thanks Nalu!!

Museum Quality

2012-05-23T07:01:00-07:00

Who would have ever thought Seea would end up in a museum?? Well, if you stop by the California Surf Museum in Oceanside, you'll find that's exactly the case!

Considering that some of the original ideas behind Seea were actually inspired by a visit to the museum itself, (See our previous post on Julie Cox and the Woman on Waves exhibit), things really start to make sense. It's a great feel-good story, and a tribute to the importance of the CSM, and it's ability to inspire others to look at their history and create something fresh and new.

We love Julie, but then again - who doesn't? We are thankful and humbled by her support!

Our busy handyman whipped out another custom display - this old house siding gets a new life!

And away it goes!

Vintage suits from Seea, a nice Ukulele & some postcards. What else do you need to remember your visit to Oceanside?

The Museum's own Todd Quinn showed up early and lent a hand with the installation. Thanks Todd!

With an eye on the past, Seea pulls from our history as women surfers, and seeks to create beautiful, fun suits - A modern expression of the classic joy of surfing, tailor made for the women of today. We are excited to announce Seea's arrival at the museum, and are filled with stoke as Seea comes full circle: From inspiration to presentation, truly we have Julie and the CSM to thank!!

Jana Cruder for Orange Coast Magazine

2012-04-20T23:36:00-07:00

Last month we were lucky enough to receive a visit from star fashion photographer Jana Cruder. Sent by the fashion editors at Orange Coast Magazine, Jana stopped by Seea HQ to snap a few shots of Amanda. Seeababes Meredith & Heather were on hand as well, so laughs were guaranteed and we all had a great time!

Jana is a pretty awesome photographer, and we really enjoyed working with her this time around. The product shots were amazing, and she captured some great images of the girls in the suits.

The girls, looking good.

We'd like to thank Jana and the Orange Coast fashion & editorial staff for putting this interview together! Mahalo!